MILLIONS of Australians visited Mt Hotham, Falls Creek and Dinner Plain, from their own homes, in June.
Our snow covered alpine villages were beamed into households throughout the country, during live weather crosses with Australia’s most-watched breakfast show, Sunrise on Monday to Wednesday, June 16 to 18.
Presenter Sam Mac spent three days at the alpine resorts, checking out some of the incredible events and experiences that make winter an amazing time to visit regional Victoria.
The visit was part of a marketing campaign by Visit Victoria to promote the resorts and drive winter tourism.
It shone a light on what makes each alpine resort distinctive, including the multi-million-dollar redevelopment at Cloud 9 in Falls Creek, adding a new deck, state-of-the-art kitchen and pizza oven; the new snow factory at Dinner Plain – a system that can make snow, even in warm weather conditions; and Alpine Nature Experiences – one of Australia’s most unique snow glamping experiences at Mount Hotham.
The visit is alongside ongoing co-operative campaigns, which see Visit Victoria working with Alpine Resorts Victoria through the Industry Partnerships Program.
The campaigns encourage Melburnians to visit Victoria’s ski resorts this winter, across extensive outdoor advertising as well as radio and digital.
Victorian Minister for Tourism, Sport and Major Events, Steve Dimopoulos, said the government was proud to back Victoria’s alpine resorts and thrilled to see such a strong start to the season, with significant snowfall.
“This high-profile promotion of early winter snow will drive awareness and inspire bookings – providing an ongoing boost for jobs and businesses throughout the season,” he said.
