Falls Creek has been a snowy playground for thousands of day visitors seeking a taste of alpine adventure this winter.
For many Australians, the first taste of snow comes in the form of a day trip - an early morning drive to the mountains, a few hours of snow play, and a return home by nightfall.
But the businesses in Falls Creek want to help turn these fleeting visits into full-fledged alpine holidays, as more people discover the deeper joys of staying on-mountain.
Known for its family-friendly atmosphere and ski-in, ski-out village, Falls Creek has become a gateway for snow newcomers to transition from casual visitors to committed holidaymakers.
One of my fellow chamber executive members notes that “day visitors are often testing the waters”.
“They come for the snow play, the tobogganing, the novelty. But once they experience the alpine environment, they start to see the value in staying longer.”
The appeal is clear.
Staying overnight allows guests to wake up surrounded by snow, enjoy early access to the slopes, and take part in evening activities like twilight skiing, dining, and village events.
It also removes the stress of long drives and limited time on the mountain.
“What is great about our village, is that once families have seen how easy it is to get around and get out onto the slopes directly from their accommodation, we can entice the day visitor to make a short-stay booking," my fellow member said.
"Particularly among families and beginner skiers, the appeal of having extra layers and dry clothes only five minutes away, or a rest break in the comfort of your own lodge or apartment can’t be underestimated.
"They get a taste of the snow and want more - more time, more comfort, and more experiences.”
Our resort’s village-style layout makes the transition from snow play to ski stay seamless.
With 72 days of ski-in, ski-out accommodation this season, family-friendly lodges, and a wide range of dining options, Falls Creek offers a welcoming environment for those new to alpine holidays and highlights how easy it is for day visitors to take the next step.
Falls Creek continues to invest in world class snowmaking making the start and ends of the season affordable, viable options for a ski trip.
With September, the amazing snow base that we have along with a few more snowfalls in the forecast means a great entry level ski adventure opportunity.
Cozy lodges, steaming mugs of hot chocolate, and panoramic alpine vistas inspire day visitors to extend their stay.
What was once a quick trip can become a cherished annual family or friend group tradition.
Local businesses also benefit greatly from overnight stays.
Longer stays mean more visitors dining in restaurants, renting gear, and shopping in village stores.
Supporting our on-mountain businesses means that they will stand the test of time for the generations.
Together, we are converting casual visitors into committed holidaymakers - one snowball at a time.
