IN perfect time for July school holidays, Alpine Resorts Victoria will unveil the brand-new Hotham Snowplay Hub at Wire Plain, a purpose-built facility designed to enhance the experience of families and first-time visitors seeking alpine adventure beyond the ski slopes.
Located just 4km from Hotham Central, the Wire Plain Precinct has long been a popular spot for snowplay and mountain exploration.
With its snow-dusted gums and scenic trails, the area offers a peaceful, immersive alpine atmosphere, perfect for tobogganing, snowshoeing, or simply enjoying the magic of a first snowfall.
It’s a true winter wonderland for all ages.
The addition of the Hotham Snowplay enhances this experience, providing a warm and accessible base for those exploring the area, complete with convenient amenities and services.
In addition to internal features, the Hotham Snowplay Hub will also feature a new outdoor area with plenty of sunny seating and snowmaking infrastructure to enhance snow cover on the toboggan slope, even during periods of light natural snowfall.
To keep visitors well-equipped and fueled for adventure, the Hotham Snowplay Hub is introducing two local businesses to expand the service offering at Wire Plain.
Hoys will open its sixth location on-site, providing easy access to snowplay and tobogganing gear.
Meanwhile, the Hub Café, powered by the team behind Big Muster Distilling Co, will serve warm drinks and hearty bites to keep the energy high and the fingers toasty.
The Hub will also serve as a central meeting point for some of Hotham’s most unique experiences.
From husky sled tours and snowmobile rides to gourmet alpine dining, snowshoeing adventures, and cross-country skiing lessons, the Snowplay Hub is the perfect launchpad for exploring the mountain beyond the downhill slopes.
"We’re incredibly proud to be launching the Hotham Snowplay Hub in time for the school holidays," says Natalie Valentine, general manager of Mt Hotham Alpine Resorts Victoria.
"This new space is all about creating memorable snow experiences for visitors of all ages and experience levels, with everything they need for a fun and comfortable day in the snow.
"The Hub adds real value to the Wire Plain precinct, offering a welcoming space to rest, refuel, and get equipped, all surrounded by the beauty of the alpine environment. "We’re excited to welcome guests this winter and look forward to seeing the Snowplay Hub come to life this winter."
The Hub is part of a broader vision to position Hotham as a year-round destination.
Thanks to support from the Victorian Government’s Local Economic Recovery and Regional Tourism Infrastructure Funding Programs, the precinct is also being set up for year-round use.
When the snow melts, Wire Plain will transform into a launchpad for summer adventures, making it a true all-seasons hub for nature lovers, no matter the season.
As families flock to the mountains for the school holidays, the Hotham Snowplay Hub is equipped and ready to support magical holiday memories in the snow.
Whether it’s little ones discovering snow for the first time or older adventurers chasing alpine thrill, Mt Hotham’s new Snowplay Hub welcomes visitors for a school holiday experience full of fun, connection, and winter magic.